Hello! I'm Claire.

Claire Crowell

FOUNDER & CEO of HATTIE JANE'S CREAMERY
RESTAURANT LEADERSHIP NERD

For the last 25 years, I have worked nearly every position in the restaurants. I started sweeping floors and ended with running a group of 9 restaurants with 2 event venues, and 500+ employees.In 2008, I started my journey into leadership as an assistant manager.

I was clueless.

I was apparently a natural leader, but I had no idea what I was doing.I looked everywhere for help and guidance. I googled. I read. I watched and listened. I also made a lot of mistakes.Now, I am sharing what I've learned over the last two decades through personal experience and evidence-based research with the Out of the Weeds Collective.

Ready to get out of the weeds ?


Does this sound familiar?

You became a restaurant manager because you excelled at your job. You are reliable, hard-working, and a natural leader. The restaurant needed someone, so you stepped up. But now you are struggling to transition from Doer to Leader.or..You own or operate a restaurant, but can't get a handle on your people. You or your management team struggles with accountability, consistency, how to handle HR issues and behavioral problems.

These are all problems I've grappled with in the past 25 years in the restaurant industry. I can help you build a team and a life that is more sustainable and less stressful.

Imagine if you could...✔️ focus on your Team and Guests during service without stressing about your back office to-do list
✔️ have quiet time to get focused tasks done
✔️ actually complete the training manual you've been sort of working on for the past two years
✔️ spend time on the employees that make your life easier and business better, not harder and worse
✔️ avoid the pitfalls that commonly lead to HR disputes
✔️ take time off and actually enjoy it

I can help you!

Join the Out of the Weeds Collective

The Out of the Weeds Collective is a growing resource hub designed for small to mid-sized restaurant owners and operators, with a primary focus on improving time management for ourselves, enhancing people management for our teams, and fostering better leadership for our industry. In other words, our goal is to assist you in getting out of the weeds.

Email Coaching

Email Coaching includes two exchanges with me to answer your questions. You send me an email outlining your challenge as a restaurant manager or owner regarding employee management, I will respond within 48 hours, you can reply again with any follow up questions, and I will respond once more.

About Me

the short story

For the last 25 years, I have worked nearly every position in the restaurant world, from line cook and dishwasher to leading my family's regional restaurant group, and eventually starting my own business.Now, I help other leaders in the food world get out of the weeds through better time and people management.When I'm not working with other operators, I'm running my ice cream business Hattie Jane's Creamery, with the most incredible team I've ever had the pleasure of working with, or on my farm with my family.

the long story

For over two decades, I have worked nearly every position in restaurants.Line cook, prep cook, dishwasher, cashier/host, server, assistant manager, general manager, director of operations, chief operating officer. Trash picker upper, floor mopper, toilet cleaner, HR, unlicensed therapist.I was 12 when I started working in my family's country market sweeping mopping and stocking, and 22 when I took my first leadership position at Puckett's as an assistant manager.I had no idea what I was doing and learned everything the hard way.I learned from other people what to do.. and what not to do.I googled. I read. I watched and listened.I made a lot of mistakes. I learned how to build a team and how to build trust.I also learned how easy it is to lose trust.I have been deep in the weeds, and have learned how to get out of the weeds.I have slowly moved from being a natural but clueless leader, to being a more effective one.Over time, things began to click. My first store that I opened as General Manager became the company's top store in sales AND I had a great team. I was able to step out of the restaurant from time to time and become a community leader, which built our restaurant's reputation.I became our company's first Director of Operations and then Chief Operating Officer, as we built our family's restaurant group A. Marshall Hospitality from one location, to nine restaurants during my tenure (they're still growing!). I won awards for leadership and community impact along the way.I never would have been able to do anything of this without building a self-sufficient team and a supportive culture. This became my true joy.Over 20 years later, I'm still addicted to hospitality and foodservice, but most especially to coaching leaders in this field. I now run my own company, Hattie Jane's Creamery, where I get to nurture young people at the very beginning of their professional lives, all while serving ice cream which simply makes people happy.I also love to help other restaurant operators get out of the weeds and into a better place. A happier place, a less stressful place, a more manageable place.

Contact

Please fill out the form below if you have any questions that my website doesn't already cover. Thank you!